Startup business advice tips for Marketing your Business
Marketing your business requires careful consideration. Certainly, it’s a capital outlay and in certain cases, it can leave a financial crater. With startup business advice, a business advisor provides recommendations to help you make informed decisions. For example, advice about marketing your business as well as other business problems. Most importantly, a business advisor’s recommendations are based on professional experience.
With marketing your business, there are a number of questions to consider. Firstly, what channels do you want to use and why? For instance, Google, Facebook, Instagram or another digital or print channel. Secondly, what are the pros and cons of each? Thirdly, will you create the content and campaigns yourself or use a paid service? What are the implications and contractual commitments of using a paid service? In addition, what is your budget? Regardless of whether you do it all yourself or pay for a digital marketing service, there’s a cost involved. For example, financial and/or resource.
Have you already tried a digital marketing company, but not seen the enquiries or leads? Maybe you’re about to look at marketing your business for the first time? Regardless of your answer, this blog isn’t going to promise you a golden ticket. The reality of it is, getting qualified enquiries and leads can be very challenging. As a startup business owner and London Business Advisor, Steve Wyatt understands and appreciates the time, hard work and investment it takes.
Maximum Solutions Consulting Ltd.’s London Business Advisor
Marketing your business is an important and vital task. Steve, London Business Advisor, has +20 years professional work experience. Most importantly, Steve’s tried and tested the majority of marketing channels. For example, printed media, including advertorials in the Metro and Evening Standard newspapers. Secondly, digital paid for marketing services, including Google’s Pay Per Click (PPC), Social Campaign advertising on Facebook, Online Presence Reputation Management and Premium Directory Listings. In addition, social media advert posts that he creates himself to reduce capital outlay costs. Finally, Search Engine Optimisation (SEO) through a paid for digital marketing service.
Before marketing your business, are you clear about what success means to you and what it looks like? Of course, success means different things to different people. Certainly, there’s no right or wrong answer. However, it’s important you’re clear in your mind about what success means to you and your startup. Certainly, watch the short YouTube tips videos about success below:
- What is success and what makes us feel successful?
- A ‘Healthy Organisation’ – what is success and what does it mean to be successful?
- 5 Top Tips for success
- 5 Top Tips for successful change and transformation
In addition, you’ll want to be SMART and CLEVER about the marketing decisions you make. Marketing your business is a learning process, and what works for one, may not work for another. However, as a Business Advisor, who’s tried and tested several marketing channels, you could learn from some of Steve’s mistakes.
Steve Wyatt, London Business Advisor’s thoughts on startup success
- Customer satisfaction – Firstly, it’s important that customers are happy. In addition, that they feel heard and supported if they have questions or service problems.
- Returning customers and trusted reviews – Do you want repeat customers and customers who leave trusted reviews and 4/5-star ratings? It’s not only a sign of good service and customer satisfaction, but most importantly, demonstrates you’re doing the right things. Further, it can motivate and boost a business owners’ confidence.
- Quality website and social media traffic – Firstly, is it important to create brand awareness and genuine leads and conversions? Secondly, are you trying to get a massive social media following? Are you looking for quality likes, comments and shares? Finally, what is going to promote your business and gain a loyal following?
- Profit and Growth – I’d be lying if I didn’t say profit and growth wasn’t a factor. Without revenue and profit, a startup business can’t develop, improve, grow or succeed. Most importantly, it’s about what emphasis a business owner puts on profit and at what risk. For example, at the risk of losing loyal customers or upsetting staff because of a process change.
Questions to ask yourself about Marketing your Business
Firstly, what marketing have you already tried and how did that work out? Are there any lessons learnt? Secondly, do you have a marketing strategy in place? A marketing strategy is a way of planning and organising the marketing of your business. For example, it gets you thinking about the what, how and when. In addition, are you going to use a variety of channels? Finally, when marketing your business, what is your competition doing? What makes sense for your startup and industry sector? A carefully thought through marketing strategy is vital, which will facilitate growth and sustainable success.
If you’re considering a digital marketing company or you’re already using a service, I wanted to introduce you to the acronym; CLEVER. If this blog article does nothing more than to raise your awareness and make you think, it has achieved some success in itself.
Be CLEVER when Marketing your Business
- Carefully choose digital marketers.
- Listen actively during sales calls. Certainly, note down any salient points in case of future questions or issues.
- Evaluate service offerings and price against 3-5 competitors.
- Voice questions and concerns. Certainly, note down any salient points.
- Establish specific and measurable marketing objectives/goals. Think SMART and whether or not you and the supplier has set clear expectations. For example, goals and expectations that are Specific, Measurable, Achievable, Realistic and Time-bound.
- Review Terms of Business and/or Conditions thoroughly. Most importantly, pay particular attention to cancellation terms and Intellectual Property (IP) ownership rights. Certainly, a signed contract doesn’t mean it’s fair. See the Unfair Contracts Act 1977 for details.
London Business Advisor Tips
- Develop a well-thought through marketing strategy and robust plan. Most importantly, clearly detail objectives, tasks, timelines, marketing channels, communication, owners/responsibilities and accountability (Think SMART).
- Start with free tools and resources to raise brand awareness. Certainly, it takes time, since your customer base needs to see you walk the walk and talk the talk.
- Create a business accounts on Facebook, Twitter, Instagram and LinkedIn. Most importantly, be consistent (colours, themes, style = branding).
- Create a YouTube account and start making some simple, short videos. Smartphones tend to have good microphones and cameras. There’s no need to spend lots of money.
- Think about your Unique Selling Point (USP); what differentiates you from the competition and why?
- Attend networking events and build relationships with other startups and businesses. For instance, practice marketing your business to people in your network.
- Investigate paid digital marketing options carefully. Remember the acronym; CLEVER.
Finally, watch a short YouTube tips video on Marketing your Business.